Do you know The Story of How The Michelin Name Got Its Stars? ⭐⭐⭐
Like most great ideas, it began with something entirely unexpected. Even though I spent 18 months in France, I was unfamiliar with the Michelin story until recently. A friend of mine who works at Apple and hails from Clermont-Ferrand (where Michelin hails from) shared the tale with me, and I love every bit of it. […]
I Heard Something Wild This Week.
A founder told me they had 800 people RSVP to their event.But only 75 showed up. That’s a 9% turnout. What the actual f*ck is happening?! Just a few months ago, I said events were hitting 300 RSVPs and 80 attendees – about a 27% turnout.Now it’s single digits. People are blasting invites like they’re […]
Pick Your Event Creator like You’d Choose an Interior Designer
Not only thier style and vibe. What are their passions? Hobbies? Adventures? Experiences? I bring all of mine into my work. When I traveled to ancient cities in Egypt and learn about rich history, I bring that energy into my events. When I learned to kitesurf in Turks and Caicos, I bring that sense of […]
Stop Having Boring Activations at your Event
Stop having boring activations at your event.Here are 11 activations that actually bring value to your guests. People are exhausted with the same old, same old:👉 The cheesy photo booth with oversized props (how many more photos of you dresed sup like a cowbow do you need with your colleagues?)👉 The sponsor swag table nobody […]
How did Harry Stubbings raise $750 million?
He created rooms with people who had more success, more wealth, and more capital than anyone else in the game – by turning his podcast 20VC into the ultimate room. That is exactly what we are doing with the Fintech Is Femme Summit for hashtag#SFTechWeek and TECH WEEK by a16z. This is not just another […]
Networking is Dead
People are exhausted with networking events. Every event promotes “networking.” But really, all they’re doing is carving out time for serendipity – hoping you might meet someone relevant. That’s not connection.That’s chance. What people actually want is a highly curated room. And curation is not allowing everyone in. It’s discerning who needs to be there […]
The Lunchroom Taught Me Everything I Know About My Industry
I was an only child of a messy divorce at a very young age and moved around a lot. As my mom’s relationships evolved, my life evolved which required lots of change. Changing schools, changing houses, changing families, changing friends. I wanted nothing more than consistency but like everything in life, it’s during these uncomfortable […]
Please Don’t Call Me an Event Planner
Please Don’t Call Me an Event Planner That’s like calling a chef a “food assembler” or a filmmaker a “camera operator.” It strips the artistry, vision, and intentionality from what I do – flattening it into something purely transactional. What I do isn’t just logistics (honestly, not even my strength). It’s about conjuring something that […]
Unimaginable Connection
Have you ever noticed that right before something changes your life forever, the world goes still? Like one of those scenes where time freezes – the main character steps outside the moment to say something prophetic. I was in Las Vegas. A city I once called home, back when I was booking DJs, throwing parties, […]