Experience · July 2025

What a Formula 1 Track Taught Me About Performance

CLIENT
The Bon Soir
ROLE
Immersive Experience Design
LOCATION
Laguna Seca · California
DATE
July 2025

A day behind the wheel at Allen Berg's elite Formula Racing School at Laguna Seca — and a new perspective on execution, pressure, and precision. Speed isn't the goal; precision is. Braking well is what lets you accelerate sooner.

What hit hardest wasn’t the adrenaline — it was how transferable it all is to leadership. Discomfort is growth, focus becomes survival, and shared risk builds trust. The kind of pressure simulator that rewires how a team thinks about performance.

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